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behavioural-economics

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AI and the Decision Moment
AI

AI and the Decision Moment

Part 2 of 5 — Wrong but useful TL;DR: AI doesn't deliver smarter segmentation, it eliminates segmentation as the primary inference method. The individual × moment × context granularity that demand modelling has always needed is now feasible. This post explains the mechanism, and why rail's scale makes
08 May 2026 6 min read
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